A new cafe in Los Angeles is calling itself Dumb Starbucks Coffee and using the same logo as the global coffee giant, but staff insist they’re not breaking any laws.
In fact, it looks almost identical to the real Starbucks apart from one word – ‘dumb’.
The coffee shop which is based in the Los Feliz / Silverlake area of the city says that by using the word, it makes it a parody and is therefore permissible under freedom of speech laws.
Although it looks liked Starbucks, smells like Starbucks and even acts like Starbucks (the super-friendly baristas asking for your name were hired off Craigslist), the whole thing is an elaborate goof on Starbucks culture.
A flyer with FAQ’s explains that it is a legit coffee house and is completely legal thanks to ‘parody law’ being on its side (also known as ‘fair use’) that would allow it to skirt trademarks.
‘Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorize as a work of parody art. So, in the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you’re buying is considered the art. But that’s for our lawyers to worry about. All you need to do is enjoy our delicious coffee!’
Courtesy of: dailymail