If Whole Foods just isn’t highbrow enough for you, perhaps these luxury brand groceries are more your style.

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Brought to us by Israel-based artist Paddy Mergui – his series gives us a glimpse into what a few everyday grocery items might look like, if produced and packaged by some of the higher end brands in the world.

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Whether you’d like to snack on some Tiffany Yogurt, want to make your omelettes with the finest Versace eggs, or drink iMilk — the series explores the concept of a brand providing a perceived notion of quality and the social status of the buyer. Even if it’s a salami.

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Courtesy of: foodiggity