For the first time in the six-year history of the #Heineken100 program, the collaborative offerings have expanded into the realm of home goods.
The project finds Miami’s luxury Alchemist boutique creating a six-pack of candles, each shaped like a Heineken bottle made from a hand-poured proprietary blend of soy and wax. It’s then de-molded and heat-finished, also by hand. Unveiled at a launch event last night at the Alcehmist Miami store, the six-pack of custom handmade candles will be seeded to 100 influencers.
Courtesy of: freshnessmag