The humble potato might not be the first thing you associate with champagne, but Veuve Clicquot is boosting the social status of spuds with an innovative new packaging for their Yellow Label bottles.
Called ‘Naturally Clicquot’, the white and bulbous bottles with built-in handles look a little like orange juice or milk jugs, but make no mistake, what’s inside is the Yellow Label we all know and love.
French designer Cédric Ragot used a curved shape that follows the lines of the bottle, which is made out of a mix of potato starch and recyclable paper. Solid, lightweight and better yet, 100 percent biodegradable, the case is even naturally isothermic, meaning your bottle of bubbly stays cool for up to two hours when chilled.
A design that’s both eco-friendly, functional and elegant? Who knew the answer would lie in something as simple as a potato. The ‘Naturally Clicquot’ is currently a limited edition release but we can only hope that it will become the norm for the industry.
‘Naturally Clicquot’ bottles will be available in Hong Kong from 23 August 2013 at champagne etc (priced at HK$470) while stock lasts.
champagne etc, G/F, 19 Lyndhurst Terrace, Central, Hong Kong, +852 2568 2009, www.veuve-clicquot.com
Courtesy of: lifestyleasia