Designing a lookbook is no rocket science, and this tried-and-tested formula works a treat every time, girls in streetwear.

Primitive is giving us a glimpse of their Holiday 2013 collection by employing the skills of photographer, Luis Ruano, and four beautiful models. The Christmas colored gear is relevant for this month, consisting of beanies, hoodies, socks, and long sleeve shirts. As a cherry on the cake, they also enlisted Darren Miller to shoot a short video lookbook, which gives an in-depth look at the garments and girls. 


Courtesy of: freshnessmag