Toyoda’s announcement of the all-new “Lexus LC 500” luxury coupe was the first step in bringing “emotion” back to the brand; albeit emotion with a six-figure price tag. As with most examples of clear change, the shift must start at the top or bottom; in Lexus’ case, it’s all about high-end performance and attitude.

 

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“Something was a little bit missing,” says Koji Sato, chief engineer at Lexus during a short interview following the announcement of the 500 model. “We’re car guys and love to drive. We knew we missed something [and] we needed to create a great car to make you scream…and show that emotion and energy. Lexus is moving to a more emotional brand. Therefore we try to create and show brand direction with this car.”

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It’s a sentiment shared by his counterpart, Tadao Mori, chief designer at Lexus, who along with Sato, pushed through the “LC 500″ under the guidance of Toyoda.

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That guidance helped deliver what many consider to be the best new Lexus since the original LF-LC concept that spawned the “LC 500″‘s unique design and lines. And looks, as we know, are just as important as the engineering driving the model.

 

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“The side view gives a low gravity silhouette,” Sato reminds us. “You can see the 21-inch wheel – that’s a big tire. Engineers did a good job of fitting a nice suspension system in very little space. That’s why the car silhouette is awesome. Also, when you see the car at the three-quarter view, you can see the rear fender and the wheels. It’s an exciting element, but we also need to show elegance.”

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As the “LC 500” moves from concept to showroom model next year, the new emotive direction of Lexus will become clear to those drivers looking for a strong connection from this 467-horsepower driving machine.

 

Courtesy of: selectism

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Reggie Sosa has been a writer and blogger for The Bachelor Project since 2008. He is the co-owner of the website.